GenRad were a multinational manufacturing test equipment specialist, based out of Boston, USA. We provided close marketing support to it’s European team based in Munich for over 5 years until the company was merged with Teradyne Inc. In addition to website, design, and advertising support, we created, wrote and distributed GenRad’s highly successful PR campaign of client case studies. This involved visiting and interviewing clients throughout Europe, North America and the Far East, to create individual case stories and case study reports. Clients included Phillips, Kia Motors, Adaptec, Acer, Fujitsu, Whirlpool, Marconi and BAAE among many others.